Marketing with Web 2.0

What is Web 2.0? A common question since the term was first coined by Tim O'Reilly back in 2004. Well to simply put it Web 2.0 is the new trend in the world wide web. What is this trend? Well it basically says that applications will be deployed through the web. This centers on user interactivity, scalability, user-centered design, and collaborations through the web. Speaking of collaborations one such concept that covers collaborations over the web is cloud computing. The concept of cloud computing says that almost everything the user needs is in the internet. Whether it is making documents, to useful applications for business processes.

One of the focuses of Web 2.0 is that the user will provide content rather than the application

just giving information. The old perception of users was a web application is a big magic cloud that provide information. This has changed and now it's the users that provide content. A good example are social networking sites. The users profile comes from the users itself. Instead of the application providing the profile of the user, its the user who provides it. Another are blogs. People have share information through blogs. People have given tutorials, photo9graphs, ideas, and other kinds of information through blogs. Everything is highly collaborative.

Marketers have highly used this capability of the web to share information to their advantage by letting the consumers spread the message about a certain marketing campaign. Most companies nowadays deploys websites that implements a forums section for consumers to provide information about what they want to get out of a company. And since the web is highly accessible

it is easy to spread a certain campaign's message out. Blogs and forums have been proven to spread a campaign out easily. And the link to other media is highly integrated with the web.

The web has sprung social networking sites. Sites such as Friendster, Multiply, and Facebook became famous. Because of this fame in social networking sites, facebook has used banner ads to make marketing more successful.

According to Scott Testa the fame of Facebook has rose to such that marketers utilize this with great effect. Banner ads in

facebook is successful because of its fame and the number of users. The users of facebook may not click the ads but subconsciously the brain sees

this ads and gets retained in their memory. Another way that businesses use facebook is by creating applications that showcase their products. This makes an interesting and a successful way to make people aware of a product.

Search Engine optimization is also a key to using the web as a marketing platform. This video is a good example:

Since the web is now integrated with other media, it does not have to be stuck to the use of a computer. Given the technology today mobile phones can be used to browse the web, they can be used to make blog post, tumblr even implements making an audio post using mobile phones. T.V. shows can now be watched through video streaming. Marketers can use this to market products in different media through the web. Through the web's accessibility this provides marketers to reach a greater market with ease. Consumers can just go to a website and participate in a marketing campaign of a certain marketer.

I think that Web 2.0 is still in its development stages but given that it is in its development stages it is already powerful. This is a great platform for successfully marketing a product because of its accessibility, user-friendliness, and its vast capabilities. The concept of getting the message across through the web is good because of its wide range of users.

Here is a video talking about the success of marketing through the web.