One of the life's daily necessities is one's mobile phone. Without one one feels kinda incomplete nowadays. Todays mobile phones are called smart phones for a reason. They mostly hold our schedule, they have increased their capabilities to taking pictures and videos, and one can browse the internet through their mobile phones.
Mobile phones have progressed in a fast pace through the years. Mobile phones evolved from just making and taking a call to sending and receiving text messages. Nowadays mobile phones can even create, receive, and distribute media to other mobile phones. One can even browse the internet using ones mobile phone. Through the mobile phones information can now easily disseminated to many people.
There is a big number of mobile phone users through out the world. About eighty percent of the world's population are using mobile phones. Since a big number of people uses mobile phones, marketers have a bigger potential participants for campaigns. The big number of people also suggest a diverse and wide variety of types of people. There are a lot of profiles that can be distinguished for marketers to make their campaigns more interesting to many people.
A lot of functionality has been added to the mobile phones of today. There are SMS, MMS, video camera, image camera, radio, mp3 player, and many more. Nowadays mobile phones even has
interactive games that users can play.
An example of mobile marketing is Quattro Wireless and admob which is bought by Google is a good example of using the mobile phone platform in marketing. It is a good tool to make a good marketing campaign. marketing using the mobile phone platform is a good technique to make a prouuct known. They specialize in using wireless technology to market a product.
Mobile phones have truly evolved and now has more uses than before. Marketers now has a new platform to use through mobile phones. With the combination of functionality, accessibility, and number of users it is truly a technology that can be utilized for a successful marketing campaign. Mobile phones are good means of getting messages to a large number of people.
Mobile phones nowadays plays an important role in marketing due to its evolution from a simple
device to receive and make calls to its new vast functions in everyday life. Also because of the high number of users of mobile phones to the point that we can reach people up to the farthest places in the world.
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