One of the life's daily necessities is one's mobile phone. Without one one feels kinda incomplete nowadays. Todays mobile phones are called smart phones for a reason. They mostly hold our schedule, they have increased their capabilities to taking pictures and videos, and one can browse the internet through their mobile phones.
Mobile phones have progressed in a fast pace through the years. Mobile phones evolved from just making and taking a call to sending and receiving text messages. Nowadays mobile phones can even create, receive, and distribute media to other mobile phones. One can even browse the internet using ones mobile phone. Through the mobile phones information can now easily disseminated to many people.
There is a big number of mobile phone users through out the world. About eighty percent of the world's population are using mobile phones. Since a big number of people uses mobile phones, marketers have a bigger potential participants for campaigns. The big number of people also suggest a diverse and wide variety of types of people. There are a lot of profiles that can be distinguished for marketers to make their campaigns more interesting to many people.
A lot of functionality has been added to the mobile phones of today. There are SMS, MMS, video camera, image camera, radio, mp3 player, and many more. Nowadays mobile phones even has
interactive games that users can play.
An example of mobile marketing is Quattro Wireless and admob which is bought by Google is a good example of using the mobile phone platform in marketing. It is a good tool to make a good marketing campaign. marketing using the mobile phone platform is a good technique to make a prouuct known. They specialize in using wireless technology to market a product.
Mobile phones have truly evolved and now has more uses than before. Marketers now has a new platform to use through mobile phones. With the combination of functionality, accessibility, and number of users it is truly a technology that can be utilized for a successful marketing campaign. Mobile phones are good means of getting messages to a large number of people.
Mobile phones nowadays plays an important role in marketing due to its evolution from a simple
device to receive and make calls to its new vast functions in everyday life. Also because of the high number of users of mobile phones to the point that we can reach people up to the farthest places in the world.
What is Web 2.0? A common question since the term was first coined by Tim O'Reilly back in 2004. Well to simply put it Web 2.0 is the new trend in the world wide web. What is this trend? Well it basically says that applications will be deployed through the web. This centers on user interactivity, scalability, user-centered design, and collaborations through the web. Speaking of collaborations one such concept that covers collaborations over the web is cloud computing. The concept of cloud computing says that almost everything the user needs is in the internet. Whether it is making documents, to useful applications for business processes.
One of the focuses of Web 2.0 is that the user will provide content rather than the application
just giving information. The old perception of users was a web application is a big magic cloud that provide information. This has changed and now it's the users that provide content. A good example are social networking sites. The users profile comes from the users itself. Instead of the application providing the profile of the user, its the user who provides it. Another are blogs. People have share information through blogs. People have given tutorials, photo9graphs, ideas, and other kinds of information through blogs. Everything is highly collaborative.
Marketers have highly used this capability of the web to share information to their advantage by letting the consumers spread the message about a certain marketing campaign. Most companies nowadays deploys websites that implements a forums section for consumers to provide information about what they want to get out of a company. And since the web is highly accessible
it is easy to spread a certain campaign's message out. Blogs and forums have been proven to spread a campaign out easily. And the link to other media is highly integrated with the web.
The web has sprung social networking sites. Sites such as Friendster, Multiply, and Facebook became famous. Because of this fame in social networking sites, facebook has used banner ads to make marketing more successful.
According to Scott Testa the fame ofFacebook has rose to such that marketers utilize this with great effect. Banner ads in
facebook is successful because of its fame and the number of users. The users of facebook may not click the ads but subconsciously the brain sees
this ads and gets retained in their memory. Another way that businesses use facebook is by creating applications that showcase their products. This makes an interesting and a successful way to make people aware of a product.
Search Engine optimization is also a key to using the web as a marketing platform. This video is a good example:
Since the web is now integrated with other media, it does not have to be stuck to the use of a computer. Given the technology today mobile phones can be used to browse the web, they can be used to make blog post, tumblr even implements making an audio post using mobile phones. T.V. shows can now be watched through video streaming. Marketers can use this to market products in different media through the web. Through the web's accessibility this provides marketers to reach a greater market with ease. Consumers can just go to a website and participate in a marketing campaign of a certain marketer.
I think that Web 2.0 is still in its development stages but given that it is in its development stages it is already powerful. This is a great platform for successfully marketing a product because of its accessibility, user-friendliness, and its vast capabilities. The concept of getting the message across through the web is good because of its wide range of users.
Here is a video talking about the success of marketing through the web.
We usually see advertisements around us. They may interest or disgust us but we see them and they get our attention and we seldom ask how do they come up with ideas for advertisements. And through these advertisements we usually associate the image of a product or institution. This represents what the product or company stand for and this also tells us what they are all about. The advertisements may be an extravagant commercial or a simple sign. But whatever it is they give us ideas whether we engage in this products or companies.
This advertisements are done through carefully planning the output of the advertisement. The
plan is very important because this will serve as the blueprint on how everything will be executed. A good advertisement is done by marketers with an extensive and well thought off plan to bring it to life.
According to quirk.biz and the Digimarketing book by Wertime and Fenwick the marketing framework has improved. Marketing has to adopt to the fast changing and improving technology around. The twelve steps is still the basis for the campaigns but there are new things that marketers today use. It is stated on the following:
One of the things that the marketers should remember is that consumers nowadays are not just bystanders that watch adds on the T.V. or read it through the newspaper. Consumers nowadays are more interactive with the use of modern technology. Marketers should establish that a good profile of what their consumers are. A clear participant print containing their digital, general, and individual profile that says their habits for the marketers to adjust and make their consumers interested in their product.
Another thing that marketers should remember is to sustain the interest of the target by giving them what they could get if they engage in the product, showing them you appreciate their time and effort in participating. This is done through the Digital Platform Proposition. Key terms such as competitive differentiation, contextual relevance, and personalization are considered for this process.
Marketers should also take into consideration the channels that they will use for marketing their product. Choosing the right digital channel is vital for success. The marketers should consider the channel that would reach a big number of targets. This is done through the Channel Mix plan and to interest the audience, layout and the out put must be planned through the Creative Concept.
Content is provided largely by the consumers and the marketers role is to encourage consumers by providing quality content and a reward system for the consumers to create content. This is achieved through a good content outline. A good example of this is tumblr's tumblarity. Every time a tumblr user creates a tumblr post the tumblarity of that blog increases. Another is plurks karma implementation. The more posts the user makes the higher the karma gets, and the more karma points the user gets the more smiley the user gains.
The marketers need to spread the word about what they are marketing. The messaging plan should be clear. Messaging the market should be well thought off, they should state the purpose of the message, the message should be relevant, and etc. The viralness of the product may not be something that the marketer can directly control but they can influence it with relevant content.
The marketers should be aware of the latest trends in technology for the can use this to their advantage. A good digital awareness plan is needed to gather data that will be used for the marketing campaign of a product.
In todays technology, information and news are fast paced. It is so fast to the point that it is very hard to manage. Marketers should take note of this and adopt to it to be influencial to potential consumers. They should learn to to make their voice heard even before news even gets out. The digital influence plan of the marketer should be effective that it can influence people but not dictate. To do this an informal tone is necessary for readers or targets to be influence by the marketers message.
Since people still respond to traditional media like print, radio, and T.V. Marketers should be able to integrate digital media with the traditional media. A channel unification plan is needed, like putting in display the website of a company in a poster or advising listeners to text a promo number on the radio. Putting concrete media and untangible media is a good way to reach a bigger audience.
Data is the lifeblood of marketing and a good data plan is needed to execute an effective marketing campaign. Accurate data is used to profile consumers for the marketers to make the campaign interesting for the consumers. Marketers can use the proper channels with accurate data.
Marketers should also be able to analyse the results of the campaign. An analytic plan is needed to tell if the campaign in itself is effective. There are tools avaialble for this such as Google annalytics which tells the user how many visits the site. These tools are vital to analyse whether a marketing campaign is interesting enough for the consumers.
Marketers should also be able to improve on what they already accomplished. Optimization is the process of improving something. They need to optimize their campaign for continuous success of the product.
The simply put it a good plan leads to an excellent execution. Just like a good blueprint for a house will lead to a strong house so is a good marketing plan will lead to a successful campaign.
One of the life's daily necessities is one's mobile phone. Without one one feels kinda incomplete nowadays. Todays mobile phones are called smart phones for a reason. They mostly hold our schedule, they have increased their capabilities to taking pictures and videos, and one can browse the internet through their mobile phones.
