to the discovery of steam and until the verge of electronics, humans have been constantly improving the quality of life using the knowledge they acquired or discovered to make things either easier or more complicated and to adopt through the times.Technology is constantly changing in a rapid pace to the point that at almost every
month there are technological advances in different fields. From the creation of the telephone to the invention of the two-way radio up until the age of mobile phones, the technology of communication has also improved.
Upon improvement of technology and the means we humans use it in terms of communication, this gave marketers a new way of getting the message across a much bigger audience. Since the verge of technology humans have learned to use and adopt to it and since this is the case the use of technology for marketers have been highly utilized. From traditional tools such as newspaper, radio, and T.V. commercials to the use of mobile phones and the internet, marketers have change the way they get their products known. Through this new media that the marketers use,
marketing has become more interactive and customer-friendly.
According to the youtube fact sheet every day there are hundreds of millions watching videos on Youtube and hundreds of thousands are uploading videos. There are 18-55 years old evenly divide male and females that watch and upload videos on youtube. This tells us how online video streaming has been welcomed and adapted to by the people. Also
according to Alexa, Imeem a music streeming site has a very high traffic rank and their the top on the keyword search list for people looking for music. Even music is being listened to over the internet rather than from the radio.
According to zeromillion.com marketing is changing fast with the the changes in technology. The web has revolutionized the way marketers market products. The web is a powerful platform technology that marketers nowadays use to get the message about the campaign across. The technology of mobile phones nowadays is used to make the campaign successful.
The internet has provided a vast avenue for users to search for what they want and need. online shops like Amazon, eBay, and ayosdito has used the internet to great extent by setting up web sites that cater to selling products online. These sites interact with the users by providing choices of products that the users can choose from and buy. The internet also provided a venue for other products to shift from traditional form to a new platform. An example of this is is McDonalds delivery service, from a traditional way of accepting orders from calls from the customers to using a website to get orders for deliveries.
Another is the daily Inquirer, from the traditional print newspaper it utilized the internet to get its news across to much bigger number of readers. This has made marketing more consumer-centered for they now interact with the wants and needs of the consumers. The basic principles of marketing may be the same but the way marketers execute it is now adapted to technology and trend that is available.
Sites like eMA, ADMA, and IMMAP has adapted and embraced the new trends in marketing. According to IMMAP internet marketing may be in its early stages but it is rapidly growing. Many has been advertising through the web and is using as a powerful tool. They say that digital media possesses a wealth of opportunities that can be explored for effective marketing.
Through the interactivity of consumers, marketers now has an easier way of customizing a product to be marketable. If a response of one consumer to a product is that they don't like the color, marketers can now know what color the consumers are more inclined to buy. The interactivity of the consumers provide valuable information about what their preference about the product is. Through the use of these modern technological advances the marketers can easily gather information about the consumers and their product.
